Before phones, before social media, before the web, if you wanted to experience something, you had to be there.
You had to feel the energy, smell the air, and hear the sound of it.
If you missed it, you read about it in the newspaper, watched a short segment on the local news, or heard about it from your friends.
That was it.
But because of that, people showed up.
Crowds were bigger, conversations were real, and small towns had life.
People built connection through shared moments, not shared links.
Then the world went digital.
At first, it was exciting.
Everyone had access, everyone had a voice.
It felt like freedom.
But freedom slowly turned into noise.
We traded presence for convenience, attention for validation, and conversation for comments.
Now, everything looks connected, but few things actually are.
AI and algorithms made us faster, but not closer.
They made us smarter, but not more human.
And maybe that is where the shift begins again.
Because what people are craving now is not more content.
It is connection.
This is not a call to stop AI or step away from digital.
They have their place.
But authenticity and presence, being part of the moment and the experience, is where brands will win.
Get human.
Hijinx was built for this.
To merge both worlds.
To make digital feel human again.
To bring people together through creativity, culture, and chaos.
Because no matter how much changes, connection will always be the goal.
What do you think???
Are we going to go back to having shared moments in life, or are we headed deeper down the technology rabbit hole?
Momentum Newsletter: October 27 2025 brought to you by Hijinx & Hijinx Creative
#Momentum #HijinxCo #TheReturnToReal #ChasingPassion #StayDriven #BuiltDifferent #HumanConnection #Authenticity #CreativeDisruption #Culture
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