Short course off road is motorsports best kept secret. And that’s not a compliment.
Every time someone sees a clip or steps foot at a track for the first time, they say the same thing.
“How have I never seen this before?”
That question says everything about where the sport stands.
Short course off road should be one of the biggest shows in the country. It has everything racing fans claim to love. Trucks flying. Doors banging. Drivers throwing down in front of crowds that live and breathe this life. It’s violent, loud, chaotic, and beautiful. The kind of racing that makes your chest shake when they hit the gas.
But outside of the diehards, nobody knows it exists.
That’s the problem. Not the competition. Not the format. The visibility.
It’s not a sport issue. It’s an exposure issue.
We’ve built something worth watching and never bothered to tell the world about it. We’ve relied on nostalgia and word of mouth while the rest of motorsports evolved. We kept waiting for someone else to promote it instead of building the story ourselves.
Meanwhile, other series are filling stadiums and selling out merch drops because they understand one thing.
Racing is entertainment.
Off road has everything it needs to own that space. Real people. Real stories. Real grit. No pretending. Just men and women who show up, build their own stuff, and put it on the line every weekend.
The sport doesn’t need saving. It needs storytelling.
It needs consistency. It needs leadership that isn’t afraid to modernize.
If we keep calling it the best kept secret, it’ll stay one.
And secrets fade.
Legends don’t...
#Hijinx #Momentumnewsletter #shortcourseoffroad #pro4 #pro2 #prolite #Champoffroad
0 comments